Pelatihan Pemanfaatan Teknologi Digital Untuk Pemasaran Produk di RT 29 RW 06 Desa Pandanlandung

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, but many MSME actors struggle to adapt to digital technology developments. In this era of digital transformation, the utilization of technology can increase operational efficiency, expand market reach, and strengthen data and business transaction security. Therefore, training on digital technology utilization is very important to support MSME growth and sustainability. This community service activity aims to train MSME actors in using digital technology appropriately, especially in digital security and online marketing. The method used is direct training on marketing and digital payment techniques. The training results show an increase in participants' understanding of using digital technology safely and effectively, which has a positive impact on their business growth. This training has proven to be very important to help MSMEs compete and thrive in the increasingly competitive digital market.